Whether you are a retoucher, photographer, designer or in many of the other creative fields, considering how you pitch yourself in your portfolio is an important part of winning new clients. The creative industry is highly visual so creating that initial impact with your portfolio is more than likely going to be the key to showing your potential clients your level of skill and professionalism. With that in mind we have compiled our 4 top points when developing your portfolio.
1. Knowing your client
Consider the market you are pitching to with the images you are developing for your portfolio. If you are a retoucher, creating your own style to your imagery can be key to your success as a freelancer. This way any potential clients who are already looking for your particular look will know that you can deliver what they are looking for. For photographers going for a niche (i.e. food, fashion or sport) can also be key to showing you have a specialised understanding of your subject
2. Only showing your best work
Whilst it may seem more impressive to have a large portfolio showing a great range of your work that may include pieces from when you just started out, chances are you have greatly developed since your earlier imagery and any outsider looking at your portfolio will judge your level of skill today on some of your older imagery that will confuse potential clients as to what you are really capable of.
3. Collaborating with other artists
If you are a retoucher then working with great photographers on imagery will really make your portfolio stand out more, making your services more marketable. Good quality imagery will contain far more detail that can be brought out in the retouching process allowing you to create far more appealing imagery to a potential client. Likewise, photographers that utilise retouching (depending on the kind of imagery you are dealing with) could greatly benefit from collaborating with a retoucher in elevating their imagery.
4. Get inspired
There are plenty of online resources out there to check out and find what your fellow creatives are producing. It’s a great way of gauging current trends and styles and see how others are marketing themselves with their own portfolios.
These are our key considerations but if you have any additional points then please comment below and lets start a conversation on people have been developing your own portfolios.